Privacy policy - butterandberries.com

Privacy Policy

Butter & Berries | butterandberries.com

Effective Date: March 15, 2026

Last Updated: March 15, 2026

Welcome to Butter & Berries. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website butterandberries.com.

By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our site.

1. Information We Collect

We collect the following types of information from visitors:

a) Information You Provide Directly

Newsletter subscription: When you subscribe to our newsletter, we collect your email address.
Comments: When you leave a comment on a post, we collect your name, email address, and optional website URL.
Contact form: If you contact us, we collect your name and email address.

b) Information Collected Automatically

Google Analytics: We use Google Analytics to collect information about how visitors use our website. This includes pages visited, time spent on site, browser type, device type, approximate geographic location, and referring website.
Cookies: Our website uses cookies to enhance your browsing experience. Google Analytics sets cookies to distinguish users and sessions.

2. How We Use Your Information

We use the information we collect for the following purposes:

To send you our newsletter and recipe updates (email subscribers only)
To display your comments on our blog posts
To respond to your enquiries and messages
To understand how visitors use our website and improve our content
To monitor website performance and fix technical issues

3. Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies for analytics, advertising, and functionality. By using our website, you consent to our use of cookies as described below.

a) Analytics Cookies

Google Analytics (_ga, _gid, _gat): These cookies help us understand how visitors use our site. They track pages visited, time on site, and traffic sources. Active for up to 2 years.

b) Advertising Cookies (Mediavine)

We use Mediavine to serve advertisements on our website. Mediavine is a full-service ad management company. To provide interest-based advertising, Mediavine and its advertising partners use cookies, web beacons, and similar tracking technologies to collect information about your visits to this and other websites.

Mediavine advertising cookies may include:

__gads, __gpi: Google Ad Manager cookies used to serve and track ads
_pubcid: Publisher Common ID cookie for cross-site ad targeting
mv_tokens, mv_uuid: Mediavine specific cookies for ad delivery and frequency capping
Various partner cookies from advertisers including Google, Amazon, and other ad networks

These cookies collect information such as your IP address, browser type, pages visited, and interactions with ads. This data is used to show you relevant advertisements. Mediavine is IAB compliant and adheres to GDPR and CCPA standards.

To opt out of Mediavine interest-based advertising, visit: https://www.mediavine.com/opt-out/

To opt out of personalised advertising more broadly, visit: https://optout.aboutads.info or https://optout.networkadvertising.org

c) Functionality Cookies

WordPress comment cookies: If you leave a comment, WordPress sets a cookie to remember your name and email for future visits.
Session cookies: Temporary cookies that expire when you close your browser, used to maintain your session on the site.

d) Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling advertising cookies may limit ads to non-personalised ones but will not affect your ability to read our content.

4. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects information about your use of our website using cookies and similar technologies. The information generated is transmitted to and stored by Google on servers which may be located outside India.

Google uses this information to evaluate your use of the website and compile reports on website activity. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

For more information on how Google processes your data, please visit: https://policies.google.com/privacy

5. Third-Party Services

Our website may use the following third-party services which have their own privacy policies:

Google Analytics (analytics) – policies.google.com/privacy
Mediavine (advertising) – mediavine.com/privacy-policy/
WordPress.org (website platform)
Newsletter service provider (for email delivery)

We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

With service providers who assist us in operating our website (e.g., hosting, email delivery), subject to confidentiality agreements
If required by law, court order, or government authority
To protect the rights, property, or safety of Butter & Berries, our users, or others

7. Data Retention

We retain your personal information for as long as necessary to provide our services:

Newsletter email addresses: Retained until you unsubscribe
Comment data: Retained for the lifetime of the blog post
Contact enquiries: Retained for up to 12 months
Google Analytics data: Retained for 26 months (Google’s default)

8. Your Rights

As a user of our website, you have the following rights regarding your personal data:

Right to access: You can request a copy of the personal data we hold about you
Right to correction: You can request that we correct inaccurate information
Right to deletion: You can request that we delete your personal data
Right to unsubscribe: You can unsubscribe from our newsletter at any time using the unsubscribe link in any email
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at: butter@butterandberries.com

9. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of every website you visit.

12. GDPR — Rights for European Union Visitors

If you are visiting our website from the European Union (EU) or European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

Right to access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate or incomplete data
Right to erasure: Request deletion of your personal data (‘right to be forgotten’)
Right to restrict processing: Request that we limit how we use your data
Right to data portability: Request your data in a structured, machine-readable format
Right to object: Object to our processing of your data, including for direct marketing
Right to withdraw consent: Withdraw consent at any time where processing is based on consent

Our legal basis for processing your data is: consent (newsletter signup, cookies), legitimate interests (analytics, site security), and legal obligation where applicable.

We use a cookie consent mechanism on our website to obtain your consent before placing non-essential cookies including advertising and analytics cookies. You can withdraw your consent at any time by adjusting your cookie preferences.

To exercise any GDPR rights, contact us at: butter@butterandberries.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

13. CCPA — Rights for California Residents

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to know: You can request details about the categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the third parties we share it with
Right to delete: You can request deletion of personal information we have collected from you, subject to certain exceptions
Right to opt out of sale: We do not sell your personal information in the traditional sense. However, sharing data with advertising partners like Mediavine for targeted advertising may be considered a ‘sale’ under CCPA. You can opt out via our cookie consent tool or by visiting: https://www.mediavine.com/opt-out/
Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights
Right to correct: You can request correction of inaccurate personal information

Categories of personal information we collect: identifiers (name, email, IP address), internet activity (pages visited, browser type), and commercial information (newsletter subscription status).

To submit a CCPA request, contact us at: butter@butterandberries.com. We will respond within 45 days as required by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Continued use of the website after changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Butter & Berries

Email: butter@butterandberries.com

Website: https://butterandberries.com